BACKGROUND
Focusing on providing solutions for HEALTHY WATER, Minh Anh Water purifiers provide quality assurance, fair price policies and good technical foundation. Minh Anh Water is currently the market leader in the distribution of water purifier product lines in Vietnam with over 100 large and small agents and partners nationwide. Dirty water and many toxic substances like arsenic are becoming a major concern threatening people’s health, most families have a need to equip a water purifier to ensure eating and daily activities. This creates momentum for the strong development of the water purifier market. There is a competition between many brands, different products, advertising, discounted promotional prices, making consumers confused when choosing products. So, how to advertise products directly, fully and bring the experience to customers? That is the question Minh Anh Water always concerns. Under the advice of Michia Communication, the above question has been answered: Consulting booths introduce products at Fitness system distributed by Michia.
CHANNEL
Michia’s Fitness channel is available at the three largest gyms in Vietnam: Elite Fitness, California Yoga & Fitness Center and Fit24. This is the place where have a large number of educated, successful customers . Booth activation is a new and effective special form of Fitness channel. In the space of 1 – 2 m2, brands can design a booth with brand name, where they can display products, there are specialists who advise, sell, give sample, voucher… Customers can ask questions, experience and buy goods on the spot. This form has brought unexpected results. That is branding, promoting products for many people. After training, customers can drink water from water purifier to feel the difference, be able to directly see how the machine works, listen to private Consultation of experts to select products that best suit family needs and buy water purifiers at booth.
ACHIEVEMENT
Only after 2 weeks of booking at 4 California Fitness & Yoga centers and 4 Elite Fitness centers, Minh Anh water’s brands and products have reached all members of the club, sold products in the price range of 70-100 million in significant quantities. Through this success, Minh Anh water brought Michia Communication’s Fitness channel into a key channel for budget investment in the coming period.
