On 13 June, 2019 Michia Communication officially signed an exclusive advertising contract on the whole fitness FIT24 system. At the signing ceremony, Mr. Cong Ngoc Long – General Director of Michia Communication had a brief discussion on this cooperation.
Michia Communication – A pioneer in the field of advertising in fitness gyms
From the first step of forming and developing the company, being aware of the development trend and the effectiveness of the types of fitness in the fitness gym, Michia has gradually built up and now completed exclusive communication channel at the California and Elite Fitness gym systems nationwide.
With more than 80,000 visitors checking in each day and 700,000 members who all are active, high-income and consumption trend leading, Fitness channel has been chosen by many brands as a potentially effective one.
Integrating many types of comprehensive advertising in one space including: Frame, LCD, Standee, Booth consulting… Fitness channel has proven to be OOH channel which is suitable for both Branding brand and Pushing sale very effectively with reasonable cost.
FIT24 – European standard fitness and yoga center
Fit24 is a high-class gym system with 100% imported equipment from Germany. With the professional and comfortable training space and ideal customer service, Fit24 is on the way to assert its position to become one of the most prestigious and high-quality body training center and the favourite one of famous practitioners, actors, and models.
Bilateral cooperation relationship
This cooperation is promising to be a big step in building brand image as well as promoting bilateral business. Speaking at the ceremony, Mr. Cong Ngoc Long – General Director of Media Company Michia said, “Cooperating with FIT24 not only gives FIT24 a chance to expand customers but also a great opportunity for Michia to affirm in fitness advertising field ”.
So along with Elite and California Fitness & Yoga Center, Fit24’s entry into Fitness communication system distributed by Michia Communication has further expanded potential customers for these brands, and continued to pioneer Michia Communication’s position in the field of advertising on the fitness gym system.
