Sunshine Palace and successful campaign on Digital

Sunshine Palace and successful campaign on Digital

28.06.2019

BACKGROUND

Sunshine Palace is a super high-end real estate project in Hai Ba Trung district of Sunshine Group – Vietnam’s leading multidisciplinary business group. With luxurious European neoclassical architectural style, Sunshine Palace is considered as a prominent pearl located in the Southern strip of capital, harmoniously combining the beauty of contemporary personality with the subtle charm of Vietnamese cultural values, Sunshine Palace’s mission is to create a new life. Being one of the first “daughters” born with an investment of up to VND 800 billion was highly expected by Sunshine Group. However, in recent years, real estate projects in Vietnam have been booming, Sunshine Palace is no exception, the project faces many difficulties. when approaching potential target customer files. Recognizing the power of communication from social network channels, Sunshine Group has trusted Michia Communication to be the consultant and provider of innovative and effective communication solutions, with the expectation of boosting branding for Sunshine Palace also promotes the different values ​​that the project brings to customers, thereby boosting sales.

CHANNEL

Under the advice of Michia Communication, Sunshine Group decided to deploy Digital Marketing namely Facebook and GDN. The main fanpage of the selected project is the portal and mainstream interaction with customers. The post of analyzing the different values ​​of the project, aiming at the target customers’ insight, combined with the vivid illustrations and effective implementation of advertising helped to reach many of the target customers, attracting much attention and interaction. PR articles introducing projects are posted regularly, creating an attraction that attracts potential customers, helping to increase the reputation of the brand. Resonance with running GDN ads with extremely accurate targeting tools, the image of the project Sunshine Palace has been covered on a series of reputable websites, “chasing” targeted customers in a truly effective way.

ACHIEVEMENT

With the cost of advertising, Michia is optimally and effectively deployed on Facebook and Google channels, bringing the project Sunshine Palace to a large number of target customers, thereby increasing sales. In the context of the implementation of Digital advertising for real estate industry is increasingly difficult and expensive, the success of Sunshine Palace project helps Michia Communication step by step build trust and prestige with Sunshine Group and continue selected as a consulting and implementing unit for the next promising project of the group: Sunshine City.