- Transit advertising – new approach for businesses to choose OOH channels
Previously, whenever people heard of outdoor advertising, many people immediately thought of large-sized billboards on rooftops, walls outside high-rise buildings, along highways, river banks… This is one of the traditional outdoor advertising types, called “billboard” by professional people. However, there are many types of outdoor advertisements appearing. Advertising on buses, taxis… or transportation vehicles – transit advertising is a new and effective development trend in the era of more and more customers “shifting” as today.
- Transit advertising – popular and widespread form of advertising
From the image taken from a global report on the outdoor advertising market trend, it can be seen that the types of outdoor advertising groups such as billboard, street furniture, transit… all tend to increase. In particular, especially the stronger increase is the type of transit-advertising on the transport. Some brief basic reasons to explain advertising on vehicles are as follows:
Characteristics in urban areas are not only in Vietnam but also in large and very large population. The amount of daily transport is always high. The types of public transport are also increasingly focused on investment to reduce congestion such as buses, skytrain …. At present, there are at least 91 bus routes in Hanoi with more than 1,200 vehicles numbered from 1 to 79, with nearby bus routes from Hanoi to provinces from 202 to 209 (according to data through the end of June in 2016), not to mention the peak periods such as the Lunar New Year, the number of vehicles increased by an average of 30 vehicles. In addition, high-tech taxi types (Grab, Uber …) further diversify the choice of transport for people.
Buses, taxis, Grab… are characterized by continuous and flexible movement throughout the city, which can bring advertising messages everywhere and reach customers. Passers-by approach the eye-catching advertising images at close and direct distance, helping to remember brand identity and messages of products and services very effectively. Not only in big cities, these types of traffic are also present in the provinces nationwide (typically Mai Linh taxi, Grab system) to help the campaign reach a wide range of customers, unlimited geographic location.
Along with the development trend of modern life, constantly appearing new types of Transit advertising. Typically, advertising on personal cars is also very popular. According to the American Advertising Association (OAAA), each individual car ad attracts 30,000-70,000 views per day, nearly 15 times more than brand recognition compared to other categories. According to the association’s research, up to 91% of consumers remember advertising content only after seeing it a few times, 90% were sympathetic to the brand after seeing this ad.
Optimized transit ads are generally cost-effective and quite effective. The price is only from 15 million VND to 22 million VND / 3 months for buses, 2.5 ~ 3.5 million for a personal car or grab for 1 month. The procedure for making advertising is extremely simple and convenient.
- Transit advertising – an effective solution to attract and delve into the subconscious mind
With relatively affordable prices, transit advertising promises to be the focal point in the future of outdoor advertising development.
The article uses the source of Brands Vietnam website. There are additional information on the sidelines for easy reading.
