Based on the above analysis, Michia Communication has given overall campaign to Traphaco, which can be considered as having no precedent in the pharmaceutical industry with the following main activities:
1. Press conference: Quyen Linh and Boganic press conference, announcing the campaign of ”Care for the liver before it’s too late” at the material planting area in Sapa.
2. Quyen Linh and the reporter visited the farmers in the planting area directly, listening to how the story of the trees changed their poverty.
3. Quyen Linh participated in a video clip on the status of liver disease in Vietnam and called on the community to take care of the health of the liver, videos full of realistic images, including tears of those who have lost loved ones because of liver disease, it can spread naturally and strongly affect viewers.
4. In Seagames: Quyen Linh call his friends not forget to take care of their liver.
5. Quyen Linh collects questions about Boganic and liver disease on fanpage. With the companion of Quyen Linh, the humanitarian and positive message of the Boganic brand has been successful, making a complete difference with other competitors, strengthening the position of No.1 liver tonic in the market among consumers.
See more at: MICHIA & BOGANIC BY TRAPHACO
MICHIA COMMUNICATION CO., LTD
Address: Room 2, 2nd floor of Sevin Office – Trang An Complex, No. 1 Phung Chi Kien, Cau Giay, Hanoi.
Phone: +84 0246 296 9990
Hotline: +84 0982 600 088
Email: info@michia.com.vn
Website: michia.com.vn
