BACKGROUND
TOPICA Educational Technology Complex – Southeast Asia’s leading online training unit, is known as the first Vietnamese organization to bring educational technology abroad. By successfully applying information technology in training and pioneering in E-learning development in Vietnam, the training programs of TOPICA are highly appreciated by Forbes Magazine, New York Times, TechinAsia,… TOPICA is aware that combining Video with KOLs will create a link for the success of Marketing campaign in the booming era of today’s social network. The rapid transmission speed of video on the Internet, along with the influence of KOLs, products and services through which to reach customers quickly, create a strong spreading effect.
CHANNELS
Many people know TOPICA as a “boss” on the digital marketing playground. But few people know that this is a dedicated, professional and rigorous unit in the process of selecting media partners to achieve the best results. Dubbed as the person who conquered the most difficult guests, Michia Communication defeated many stunned opponents, became a long-term partner, cooperated to produce a series of videos combining KOLs for TOPICA. Typical among them is a series of videos promoting English courses, online business, office informatics with KOLs: Huong Giang, Oc Thanh Van, Thu Quynh, Shark Hung, Shark Vuong, Dr. Le Tham Duong…
ACHIEVEMENT
With high quality script, the choice of suitable KOLs and professional development, the series of TOPICA promotional video clips created the effect spread strongly on social networks, attracting millions of views and thousands of interactions. Since then, TOPICA brand has come closer to the target customers, helping the unit increase sales. Reputation has been affirmed, Michia Communication is still implementing the series of clips combining the next KOLs for Topica, promising to bring more results for this brand.
