MICHIA COMMUNICATION & SEACAN BY TRAPHACO

Traphaco – The No.1 pharmaceutical brand in Vietnam has chosen Michia as its partner to convey SeaCan’s message: Calcium from natural sources helps spread the meaning of maintaining the supple and keeping healthy.

The project with artist Chieu Xuan is one of the pharmaceutical marketing projects successfully implemented by Michia to customers. Believing in the prestige and capacity of Michia Communication, Traphaco selected Michia as a consulting partner for SeaCan.

1. Strategic consulting

2. Combining online and offline The unique point of the campaign lies in a naturally viral contest on fanpage entitled Challenge with Yoga with Seacan.

After three months of deployment, the campaign has changed the consumer identity of the Seacan brand. Seacan has a very positive impression on the brand’s message. Yoga challenge has attracted hundreds of participants with thousands of interactions, helping to naturally spread images and messages.

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