Hai Tien Beach has great potential for tourism exploitation, creating momentum for real estate development here. Flamingo Holding Group is one of the investors who has seen a “bright future” when investing in real estate projects at Hai Tien beach. And the group created Flamingo Crown Bay which is a complex of commercial shop-houses, mini-hotels, high-end villas.
Under the pressure of great competition, homebuyers are increasingly difficult, marketing to reach high-end consumers is an art. Flamingo Crown Bay understands that if the first step goes wrong, the project will get stuck and fail.
The difficult problem sent to Michia Communication – a close partner for many years of consulting and providing successful communication solutions Flamingo Holding Group. And the answer is a monumental roadshow around Thanh Hoa city because this type of advertising will significantly contribute to the marketing strategy, reach the target customer immediately and the advertising cost is more economical compared to other TV channels or commercials.
CHANNEL
To implement the roadshow successfully and make an impression on the people, there are many stages such as contacting authorities, book cars, print, design on vehicles. Moreover, to implement a campaign with competitive prices, not all businesses can do it. But with extensive experience, it is not difficult for Michia to apply for licensing of authorities, handling all legal issues within only 3 working days. In addition, in order to avoid the consequences of choosing the wrong roadshow location leading to wasting budget, Michia has carried out zoning Flamingo Crown Bay’s potential customer focus locations and hours that the amount of traffic on the road is the most to achieve maximum efficiency and optimize costs.
ACHIEVEMENT
Roadshow attracts the attention of the people thanks to the uniform color characteristics on vehicles, costumes, and auxiliary accessories. This is also an extremely positive signal that reflects the immediate attraction effect from the creative and mobile advertising form that Michia has chosen to implement.
In addition, the detailed planning from licensing, zoning activities, and determining the time frame for gathering people on the road helps the Flamingo Crown Bay brand’s value quickly spread throughout the region. with time and cost savings. The hugely successful booming promises to be a perfect PR material for the project in the next communication stages.
