Facing increasing competition, home buyers are grumpy, so what makes real estate project success? Good product and quality is not enough, a marketing plan is a key factor
The investors want to find a reliable strategic partner to accompany throughout the campaign. Currently, the marketing strategy consultant Michia has had the opportunity to cooperate with most of the major investors such as Flamingo, Thong Nhat Complex, Vietracimex, Cen Group, Hai Phat Invest, Bim Group, Laluna, Arena, Dat Phuong … with strengths.
Comprehensive marketing
Michia is one of the few agencies in the North that is a marketing strategy consultant and offers a comprehensive multi-channel marketing solution package including strategy and implementation. With a consulting package, media stories, concepts, deployment channels, KPIs and a reasonable budget, Michia is confident to bring partners a complete plan that outlines the road in the most optimal way!
Own the exclusive channels
Customers are investors or high-income people, which is a challenge for traditional marketing channels. However, Michia has enough “weapons” to solve this difficult problem, with EXCLUSIVE channels focusing directly to the target audience, namely:
– California High-end Fitness advertising system nationwide, Fit24
– ‘’The consumer experience’’ program on VOV traffic helps to convey information to millions of high-income customers in a natural and convincing way with practical stories of young, modern families.
– Nationwide VIP LED advertising system with impressive views at the central “golden” positions to help the project affirm its class and strengthen its brand power.
Digital Marketing – Optimize Budget – Optimize Efficiency
Not only in terms of strategic advice, Michia owns an experienced and creative Digital Marketing team with unique ideas and effective implementation techniques.
With the advertising budget divided appropriately for each channel, each separate department from Digital, Content, Media will coordinate closely to implement the campaign in the most optimal way and regularly re-evaluate after each stage of the campaign.
As a result, the overall campaign is guaranteed to operate in the right process and plan but still has the flexibility to make changes. A typical case study is the Thong Nhat Complex project with a record low budget compared to the revenue achieved after a long marketing campaign, Michia is proud to be a strategic partner contributing significantly to the success of the project.
Real Estate will still be a vibrant market with many opportunities, but there is also growing competition for this fertile “piece of cake”. Among hundreds of real estate projects, the winner owns a well-organized and different marketing campaign, Michia promises to become a partner with projects to conquer new heights!
