With the trend of continuous movement and consumers’ busy lives, brands or media companies must make the most of the media to convey the message and promote the image to consumers. Advertising methods on public transport familiar to everyone.
Using this advertising method, advertisements can be placed anywhere from roadshow ads by bike, bus, taxi sides or even on airplanes in the form of aircraft paint and on the seat of the customers. The main purpose of this type of advertising is to reach a large number of people involved in traffic and familiarize them with your brand.
Depending on the budget, target customers and the message which the brand wants to convey, the companies can choose different forms to show their images:
Advertising on the buses
Utilizing large uses on buses, with large size and always moving, including holidays, ad banners and posters are always the perfect choice for businesses who want to advertise in different areas transportation.
The cost is quite high in addition to the position of the body under the vehicle and the outdoor form, the banner or advertising poster is easily peeled, besides the brand image becomes not beautiful in the eyes of customers.
Beside, the bus-holding hand is a safe and balanced tool for passengers when riding the bus. The hand of a bus is usually made of a hard gray plastic to ensure cleanliness. However, with the advertising implementation handles will be produced with high – quality plastic material, both durable and easy to highlight images and products advertised inside.
Advertising on taxi
Due to the increasing demand of people, taxi companies are constantly growing. For example in Hanoi there are about 1,000 vehicles in Mai Linh group, 1,500 ones in Taxi Group, 1200 vehicles in ABC group. In addition, there are also a number of smaller carmakers exploiting advertising since 2016: Taxi Thanh Cong, Taxi Ba Sao, Taxi VIC, Sao Mai Taxi.
Compared to the form of advertising on buses, advertising on taxis is more effective. With the advantage of a wide range of transportation, wide coverage and flexible operating time, the advertising model on taxi has become an ideal choice for businesses. In addition, customers who use taxis have a higher income on average, as a result it is easier for businesses to convince them to purchase goods.
Advertising by bicycle roadshow
Panels, posters, static banners have become boring and their appearance on the streets is no longer noticed by anyone. But when people saw the PG group riding bicycles marching through the streets, with the banners on the car, the eye-catching decoration and the sexiness of the girls which made the bystanders curious. There were even more people running after the convoy to ask about the product that the program was promoting.
Advertising on airplanes
With huge advertising costs and a great access to customers with higher income sources than other types of passenger vehicles, big companies are always biased to this type of advertisements However, the cost of “burning” this marketing model is quite expensive and only for large enterprises with has a huge revenue source to maintain this method.
However, air painting is not the only means for this vehicle: the screen on the seat, the feeding tray or the dining cup on the seat are also alternatives for businesses that want to promote the image to high income class.
Conclusion
The common point of these forms is static advertising, costly to control quality and monitor the operation of advertising.
Michia provides a solution for you with LED screens in the side seats of taxis and on bus shelters and on buses that make your ads come alive, conveying messages easily to customers and helping control the coverage of the ad. Taking advantage of the traffic on the bus, and the need to use the taxi of customers, Michia allows users to interact with the tablet on the taxi and allows businesses to easily control the advertising.
